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Bills announce Ultimate Bills Fan Team contest

In celebration of the most passionate fans in the NFL for 50 years, Perry's Ice Cream, the official ice cream of the Buffalo Bills and the Buffalo Bills today announced The Search for the Ultimate Bills Fan Team!

To enter the Ultimate Bills Fan contest, visit, upload a photo and in 100 words or less, describe why you are the Ultimate Bills Fan! The first 500 fans to enter will receive a collectible Bills poster.

The contest runs until August 25 and only 11 fans who make the cut will win two tickets to the 2009 Bills home opener on Sunday, September 20 versus Tampa Bay, a 50th Season Bills jersey and recognition on field as The Ultimate Bills Fan Team!

"Perry's Ice Cream is a signature brand of the Western New York community and we are excited to partner with them during the Bills historical 50th Season," said Bruce Popko, Buffalo Bills senior vice president of Business Development. "We look forward to creating fun and exciting opportunities for fans of Perry's Ice Cream and the Buffalo Bills."

One Ultimate Bills Fan Team Member who outshines the rest will be named The Ultimate Bills Fan and will receive: a year supply of Perry's ice cream, a pair of 2009 Bill's Season Tickets in the lower level sidelines and an invitation for four to Jim Kelly's private tailgate party at Ralph Wilson Stadium before the November 29 game versus Miami!

Diane Austin, vice-president, marketing, Perry's Ice Cream, said, "Bills fans are the best football fans in the country. For the 50th anniversary season, we wanted to recognize the best of the best, and find the craziest, wackiest, most passionate Bills fans. The winners will get some great prizes - like being able to hang out with Jim Kelly. But I think they'll be even more excited to be recognized as the Ultimate Bills Fans, representing the millions of loyal fans who love this team. Go Bills!"

Buffalo Bills 50th Season Flavor, Rock Pile to the Ralph
In May, Perry's introduced "Rock Pile to the Ralph," a special limited edition flavor to commemorate 50 years of Bills "Fandemonium." "Rock Pile to the Ralph" is a football fan's fantasy snack, made with vanilla ice cream, caramel swirls, chocolate covered peanuts, chocolate covered pretzels and praline peanuts. Consumers can scoop up Rock Pile to the Ralph at Tops Markets and other select retail locations.

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