BUFFALO, NY – DECEMBER 10, 2025 - Let's Go Buffalo! Today, Bud Light has announced a limited-edition "Blizzard Brew", made with snow from Highmark Stadium to celebrate the great lengths Bills fans will go for one of the NFL's greatest traditions.
This season is the last for the Bills at the original Highmark Stadium, and NFL fans around the world have become very familiar with one of the venue's most iconic traditions: Bills Mafia shoveling it out following an overload of snow before an upcoming home game.
Bud Light and the Bills are teaming up to celebrate and thank fans whose passion and traditions, like the shovelers, make the community special.
Following the first snowfall at Highmark Stadium earlier this season, Bud Light and the Bills joined forces to collect the snow and transport it to Anheuser-Busch's brewery in Baldwinsville, NY. There, the snow was integrated in the brewing process to create a limited-edition brew that will be included in custom 16 oz. cans and packaging.
The "Blizzard Brew" will be available at participating retailers in the Buffalo area and wherever Bills Mafia enjoys the final regular season home game. Bills legend Andre Reed, who played 15 seasons for the franchise, will join Bud Light and the Bills at Highmark Stadium during the final regular season home game to help commemorate the stadium and Bills Mafia with a "Blizzard Brew".
Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said: "It's no secret Bills Mafia is one of the most passionate fanbases in sports, with fans in Buffalo and beyond who will do anything for their team. That dedication is on full display when they show up to Highmark Stadium with shovels in hand, and we couldn't be more honored to show up for Bills fans by creating a brew that both showcases and celebrates their years of commitment to the team."
Jason Hartlund, Bills Chief Commercial Officer, said: "Bud Light has been a partner of the Buffalo Bills for nearly twenty-five years, and we're very excited to continue our partnership with a program that brings Bills Mafia's passion and Buffalo's legendary weather together in a never-before-done way. We're thrilled to officially bring 'Blizzard Brew' to life for our fans."
"Blizzard Brew" comes as Anheuser-Busch (NYSE: BUD), a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois and Cutwater Spirits, announces a multi-year extension of its sponsorship with the Buffalo Bills.
With the multi-year sponsorship extension, Bud Light will remain an official American beer sponsor of the franchise while Anheuser-Busch adds NÜTRL Vodka Seltzer as its hard seltzer sponsor. The two brands will continue enhancing the game day experience at the new Highmark Stadium with the Bud Light Touchdown Club and Bud Light Backyard, along with sponsored space in the stadium concourse.
Additionally, both Bud Light and NÜTRL Vodka Seltzer will be integrated across local community programming, social media content, VIP experiences and more.
To learn more about "Blizzard Brew" visit BudLight.com, follow Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight and Instagram @BudLight.
