![BBSP-1223_Wegmans - New Stadium Partnership Announcement_Rnd2_1920x1080[70].jpg](https://static.clubs.nfl.com/image/upload/t_editorial_landscape_12_desktop_2x/t_lazy/f_auto/bills/jcfwjqsnshhnh2aq5k7z.jpg)
ROCHESTER, NY- Wegmans and the Buffalo Bills are pleased to announce the extension and expansion of their partnership. Wegmans will continue to serve as the Official Tailgate Headquarters of the Buffalo Bills and will also become a Founding Partner of the Bills' new Highmark Stadium, set to open in 2026.
The partnership, established in 2021, focuses on community outreach, innovative collaborations, and impactful fundraising to tackle food insecurity, support children's health, youth programs, and bring fans together through targeted initiatives across Western New York and beyond.
"Our partnership with the Buffalo Bills has made a powerful impact—raising millions, providing meals for families facing food insecurity, and supporting programs that strengthen our communities," said Deana Percassi, Wegmans vice president of community engagement and communications. "The Bills share our commitment to giving back, and Bills Mafia has embraced these efforts in an incredible way. We're proud of what we've accomplished together and excited to build on and expand this impact further into our upstate New York markets in the years ahead."
Since 2021, the partnership between Wegmans and the Buffalo Bills has made a lasting difference across upstate New York. Through the partnership, the organizations have raised more than $4 million, provided thousands of meals, collected tens of thousands of pounds of food, and funded youth support programs. From Huddle for Hunger and allergen-friendly food drives to the Fisher-Price® Little People Collector sets benefiting Oishei Children's Hospital and the Play 60 Health and Wellness Initiative, the impact of this collaboration has reached thousands of individuals and families and united Bills fans and Wegmans customers in the shared goal of building stronger, healthier communities.
"We're absolutely thrilled to have Wegmans continue as the Official Tailgate Headquarters of the Buffalo Bills and welcome them as a Founding Partner of new Highmark Stadium. As a beloved cornerstone of Western New York pride and community spirit, Wegmans embodies the heart of Bills Mafia—delivering fresh, quality food for every game day ritual and beyond. This partnership marks an exciting milestone as we gear up for the 2026 opening of Highmark Stadium, blending Wegmans' commitment to our region with the electric energy of Bills fans. Together, we'll power unforgettable tailgates, fan experiences, and community initiatives that keep Western New York charging forward," said Jason Hartlund, Bills Chief Commercial Officer.
As Wegmans steps into its role as a founding partner at the Bills' new Highmark Stadium, it will play a vital part in shaping a more vibrant gameday atmosphere alongside other select partners. Wegmans will become the presenting partner of the Buffalo Bills Training Camp, held annually in Pittsford, NY, further deepening its engagement with local fans and the broader community.
As the Official Tailgate Headquarters, the partnership also features a variety of exclusive product collaborations, including limited-edition Fisher-Price® Little People Collector™ Buffalo Bills figure sets and the new Wegmans Brand Josh Allen MVP Puffs cereal, both currently available in select stores.
"Our partnership with the Buffalo Bills gives us a unique way to connect with our customers through products they're truly excited about," said Craig Hoffman, Wegmans senior vice president of marketing. "From exclusive items to community-driven initiatives, we've seen firsthand how much these offerings resonate with our customers, and we look forward to bringing them even more in the seasons ahead."
Wegmans and the Buffalo Bills are pleased to announce the extension and expansion of their partnership. Wegmans will continue to serve as the Official Tailgate Headquarters of the Buffalo Bills and will also become a Founding Partner of the Bills' new Highmark Stadium, set to open in 2026.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
Wegmans and the Buffalo Bills Extend and Expand Partnership into new Highmark Stadium, September 05, 2025 at Highmark Stadium.
