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New series "The Roadmap" presented by Northtown to highlight leadership of Sean McDermott, Brandon Beane

Sean McDermott. Buffalo Bills vs Los Angeles Rams, Week 1, September 8, 2022 at SoFi Stadium.
Sean McDermott. Buffalo Bills vs Los Angeles Rams, Week 1, September 8, 2022 at SoFi Stadium.

Buffalo Bills head coach Sean McDermott and general manager Brandon Beane will be the subject of a brand new video series called "The Roadmap" presented by Northtown Automotive Companies.

The four-part series, beginning Thursday, Sept. 15, will examine the team's bond with the community and how they build trust and chemistry through dependability and reliability.

McDermott and Beane will both share why leadership has been an important component to the Bills' culture and why it's at the forefront of their decision making. Take a look inside the key strategies both McDermott and Beane use when evaluating leadership, handling NFL Draft weekends, staff growth and much more.

"The way you build a successful team is No. 1 with people, and people help build the all-important culture that stems from the environment we have around our team on a daily, weekly and yearly basis," McDermott said.

"As a proud partner of the Bills for over 30 years, we are thrilled to present this series that will give fans a look into what makes a successful team", says Lawrence Schreiber of Northtown Automotive Companies. "With our deep roots in Buffalo, we understand how important loyalty and playing an active part in our culture is. We strive each day to give our community our best."

 McDermott and Beane also share stories as to why Bills Mafia is such a vital component of the team and community.

The first episode airs this Thursday at 7 PM on and the Buffalo Bills YouTube page. A new episode will air monthly during the Bills' regular season.

Take a look at your favorite Bills players as the start of the 2022 NFL season approaches. The gallery is presented by St. Bonaventure.

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