The Buffalo Bills announced today a new partnership agreement with The Pepsi Bottling Group (PBG). Under terms of the agreement, Pepsi will be the official soft drink of the Buffalo Bills and PBG will have the soft drink pouring rights at Ralph Wilson Stadium.
Pepsi has been the official soft drink of the Bills since 1998. The new agreement extends the relationship between the two organizations through the 2012 season.
"The Pepsi Bottling Group is a well respected company whose strong portfolio of nationally recognized brands and commitment to the Buffalo community, make this partnership a perfect match," said Bruce Popko, Bills senior vice president of business development. "Market research has shown us that Pepsi is the clear preference of consumers in the Buffalo market and we are happy to provide our fans with their choice of cold soft drink."
"The Bills have a rich history and one of the greatest set of fans in all of sports. We're proud to continue our relationship with the team, and we're looking forward to being a part of their historic 50th Season," said Mike Matney, vice president and general manager of PBG's Upstate New York Market Unit. "We love being an active member of the Buffalo community and we're pleased to have the opportunity to provide Bills fans with their favorite beverages as they root on their favorite team for years to come."
The Pepsi Bottling Group, Inc. (NYSE:PBG) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages. With approximately 67,000 employees worldwide and annual sales of nearly $14 billion, PBG has operations in the U.S., Canada, Greece, Mexico, Russia, Spain and Turkey. The company employs over 200 people in the Buffalo area. For more information, please visit www.pbg.com.