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Bills Today

Bills-Chiefs delivers big audience on NBC's Sunday Night Football


This past Sunday night's primetime game continues to show that in the past few seasons, the Bills have brought solid ratings to the TV networks.

NBC Sports PR announced Tuesday that the Bills-Chiefs matchup averaged a total audience delivery of 18.4 million viewers despite the weather delay that was just over an hour. That viewership number is up 18% from the 2020 Week 5 SNF game (Vikings-Seahawks).

The first half of the game averaged 20.8 million viewers (TV only) which ranks as the third best this season behind Cowboys-Buccaneers (Week 1) and Buccaneers-Patriots (Week 4). The viewership peaked at 22.3 million (TV only) right before the weather delay from around 9:45-10:00pm. That was right around the time that Josh Allen connected with Dawson Knox for a 53-yard touchdown, which is Knox's career-long.

The weather delay got a lot of attention of its own. The 62-minute break averaged 14.7 million viewers which would place third for primetime TV shows for the week.

Buffalo was the second highest rated market for Sunday night's game. The city had a 42.7 rating which only trailed Kansas City at 44.3. Buffalo also had a share of 67%, while Kansas City led with 71%.

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