Bills encourage youth to stay active while at home through Spring Play 60 Challenge


As individuals around Western New York work to serve those impacted by COVID-19, the Buffalo Bills have also rallied to support residents throughout the region. In a continued effort to encourage community members to stay home and stay strong, the Bills have once again proudly teamed up with the Independent Health Foundation and the Buffalo Niagara American Heart Association to launch the Buffalo Bills Spring Play 60 Challenge.

The educational program provides students in preschool through high school a fun and unique opportunity to stay physically active from the comfort of their homes. Kicking off on Monday, April 6, 2020 and running until Sunday, May 3, 2020 the Play 60 Challenge motivates youth to perform 60 minutes of physical movement each day. From traditional fitness techniques like pushups to creative solutions such as practicing a favorite dance, this program allows kids to think outside the box when it comes to taking control of their health.

Parents and guardians can register their children now by visiting A hub for all the latest Play 60 information, the webpage will also provide families with links to useful tips and fresh ideas on how to get active, from the Independent Health Foundation Fitness For Kids Challenge, American Heart Association, Project Play Western New York and other groups.

Once registered for the program, participants can track their progress by using the Play 60 Activity Tracker. Students who complete 60 minutes of physical activity per day throughout the program's duration and have their parents or guardians submit their physical activity information online by May 8, will receive a digital Bills Play 60 poster and will be eligible to win one of five great Bills signed items including a Micah Hyde autographed Jersey, Tremaine Edmunds autographed helmet, Josh Allen autographed football, Ed Oliver autographed mini helmet and Dion Dawkins autographed cleat.

To connect with other Play 60 partakers, students can sport their best red, white and blue Bills gear and ask their parents or guardians to post videos of them participating in the Challenge on Twitter, Instagram and TikTok, using the hashtag #BillsPlay60.

For more information on the Bills Spring Play 60 Challenge, please visit

Related Content