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Bills fans gain recognition in Pepsi campaign

Bills Mafia Pepsi Image

Everyone knows the Bills have the most passionate fan base in the National Football League. Now Pepsi is celebrating some of our most loyal and recognizable fans on its 'Made for Bills Watching' platform.

The superfans highlighted in this campaign (embedded below) are:

  • "Brother Bill," the game day alter ego of a local barber who rallies Bills Mafia with his pregame 'Good Luck Pepsi', and the inspiration behind Pepsi's promotion, known for spreading the cheer by dropping off cases of Pepsi and Pepsi Zero Sugar around town for his fellow fans too;
  • Ken "Pinto Ron" Johnson, a software engineer better known at Bills tailgates for cooking food on the roof of his car and getting doused in condiments on game day;
  • "The Chefs", aka Derrick 'Norm' Norman and Richard 'Poo' Peterson, the iconic duo known to tailgaters for serving up 200+ pounds of barbeque food at home games;
  • Leslie "The Godparent" Wille, co-founder of the Bills Mafia fanbase and treasurer of the Bills Mafia Babes, banding fans together for charitable causes.

Consumers can text "BILLS" to 81234 for a free "Good Luck Pepsi" Zero Sugar, up to 7,160 available. The 20oz bottle will be redeemed via rebate up to $2.50. Tax and bottle deposit not included in rebate. Msg & Data Rates apply. Text STOP to 81234 to cancel. Purchase and redemption required by 11/27/21. Offer subject to Terms and Conditions available at Void where prohibited.

As part of Pepsi's larger "Made for Football Watching" campaign celebrating loyal football watchers and their personal game day rituals, Bills Mafia can also tap into the brand's official fan-made portal,, to get everything they need for unapologetic game day watching – including content, recipes and player access.

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