Skip to main content

Bills fans help raise $1 million and counting through 'Choose Love' T-shirt campaign

Choose Love-One Million Raised

Funds raised from "Choose Love" T-shirts featuring the Buffalo Bills, Sabres, and Bandits logos have reached $1 million as the community continues to rally in response to the racist mass shooting on Buffalo's East Side.

One hundred percent of net proceeds from the T-shirts will benefit the Buffalo 5/14 Survivors Fund and Buffalo Together Community Response Fund.

Fans can give $25 and receive a T-shirt of their choice through Shop One Buffalo here.

The "Choose Love" T-shirt was originally worn by Bills players and staff when the team volunteered alongside members of the Bandits and Sabres on Wednesday, May 18.

"It's emotional and it's tough," Bills general manager Brandon Beane said during that visit. "To walk down there and see where this happened brings it to home. It's real and it makes the hair on the back of your neck stand up. What just happened here a few days ago, it's surreal and it's sickening.

"All we can do is what my shirt says, 'choose love'. We have to love one another, and we have to get past this nonsense that continues to happen in the country."

Visit for more ways to help the community at this time.

Related Content