Bills join BFLO Store to celebrate 716 Day


Pegula Sports & Entertainment is proud to welcome the BFLO Store as the Official Retailer of the Buffalo Bills. The Bills organization will join together with the BFLO Store staff to kick off the partnership Thursday, when the BFLO Store hosts the 716 Day Small Business Market at the Eastern Hills Mall. The outdoor shopping event runs from noon to 9:00 p.m. in the parking lot outside the BFLO Store. During the event, the Bills and BFLO Store will be presenting a co-branded t-shirt to the first 500 customers, free with purchase.

"The BFLO Store captures Buffalo community pride in a way that resonates with Bills fans and all Western New York residents, natives and visitors," said Dan Misko, PSE's sr. vice president of business development. "Nate and his team have built BFLO from the ground up into the first-class, authentic brand that it is today. We share a common vision to engage Bills fans and BFLO Store customers together, and it's very fitting that we celebrate our partnership on 716 Day."

The 716 Day Small Business Market is bringing the Eastern Hills Mall outside Thursday for everyone to shop, eat and enjoy. It will feature food trucks, outdoor dining at Duff's Famous Wings, a farmers' market tent, and outdoor merchant tents placed a safe distance away from each other.

"It has been a lifelong dream to partner with the Buffalo Bills organization," said Nathan Mroz, owner and founder of The BFLO Store. "2020 has been a challenging year for so many, and today is a day all about hope and excitement for our community and what is to come. This partnership goes beyond sports; we are honored to share a common vision with the Pegulas to continue to revitalize and develop this region into a first-class American city."

The 716 Day celebration kicks off a multi-year partnership for the Bills and BFLO Store. Exclusive, co-branded gift items will be available with purchase throughout the year. Fans who visit the Bills Store at New Era Field will be able to purchase BFLO Store merchandise year-round. The partnership will also launch the BFLO Invasion, which will showcase Bills fans traveling to select road games throughout the season and provide unique gifts and experiences. In the months and years to come, the Bills and BFLO Store will join together for several more events at the newly completed BFLO Event Center in the first-class BFLO District on Transit Road in Clarence. Envisioned and developed by Mroz, The BFLO District combines a unique mix of local tenants including a state-of-the art hair salon, bakery, restaurant, bar, retail shops, and event center located in a former department store building at the Eastern Hills Mall.

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