Former Bills vice president of communications Scott Berchtold is being honored for his long career with the Buffalo Bills and the NFL. Berchtold will be honored in the Awards of Excellence's fifth class along with two other former public relations directors.
Berchtold's NFL career spanned five decades. He served as Buffalo's vice president of communications and later a senior vice president for 23 years but was with the Bills organization in various role for 34 years beginning in 1989. He originally joined the Bills as a manager of media relations.
Before coming to Buffalo, Berchtold worked for the Green Bay Packers from 1985-89 as the assistant director of public relations.
During his career, he worked 32 Super Bowls – four with the Bills and 28 on the NFL's staff. For 12 of those years, Berchtold was selected as a 'PR captain' by the NFL and directed the PR media operation for those games.
ABOUT THE AWARDS OF EXCELLENCE
The Pro Football Hall of Fame established the Awards of Excellence in 2022 to recognize significant contributors to the game in "behind-the-scenes" roles. In addition to public relations personnel, the program honors career Assistant Coaches, Athletic Trainers, Equipment Managers and Film/Video Directors. These groups will make and announce their selections for the Class of 2026 at various times over the next few months.
The five groups presenting the Awards of Excellence create their own selection committees and set their own criteria for choosing new members. The Hall of Fame does not participate in any nominating or voting.
Also at next year's awards luncheon, the Pro Football Hall of Fame will honor the winner of its annual photo contest. Photographs taken during the 2025 National Football League season in the "Action" and "Feature" categories and entered in the contest are eligible for awards. A panel of professional photographers will judge the entries and pick first-, second- and third-place finishers in each category.
The Photograph of the Year – chosen from the first-place winners in the Action and Feature categories – will be deemed winner of the 58th annual Dave Boss Award of Excellence. That photographer will be invited to Canton for the June 24-25 program, and his/her image will be placed on display in the Pro Football Hall of Fame.
