"Throws for Moe's" game day promotion

The Buffalo Bills announced a new partnership agreement with Moe's Southwest Grill.

As part of the agreement, Moe's provided queso and guacamole sampling at Bills training camp practices and gave away gift certificates at Bills night practices.  In addition, in the "Throws for Moe's" promotion, if the Bills throw for 250 yards or more, fans can redeem their game day magazine coupon at Moe's in Buffalo and Rochester for a free burrito on the Tuesday following a home game.

After the first Bills home preseason game on Saturday, August 15th, and after the "Throws for Moe's" free burrito giveaway promotion, Brad DeGrazia, a Moe's Franchisee said, "We could not clear our lines from the start of business until we closed.  Fans redeemed coupons for nearly 2,000 burritos!  We are excited that the 'Throws for Moe's' promotion and all of our marketing efforts with the Bills have begun to pay off so early in our campaign and we look forward to continuing this trend throughout the season."

A Gold Award winner of the 2008 Consumer's Choice in Chains Awards, Moe's Southwest Grill serves fresh made-to-order burritos and southwest fare with attitude and flare.

"We are excited about our partnership with Moe's because they offer quality food and terrific service to their customers," said Bruce Popko, Bills senior vice president of business development. "We felt that Moe's shares our passion for providing a great experience for their customers the way we strive to provide a fun and memorable game experience for our fans.  Welcome to Moe's!"

"We are excited to be teaming up with the Bills for what should be an outstanding 50th Season," said Brad DeGrazia.  "Moe's has fantastic Southwestern food that fits perfect with Bills fans and all football occasions."

At Moe's Southwest Grill the chips and salsa are free, the songs are from the dearly departed and the menu names are a joke. Best known for signature items like the Joey Bag of Donuts burrito, the John Coctostan quesadilla and the Fat Sam fajitas, the customizable menu allows consumers a choice of chicken, steak, pulled pork, ground beef, tofu or all-veggie for each mouth-watering menu item.

Moe's Southwest Grill is a fast-casual concept featuring fresh southwest fare in a fun and engaging atmosphere with over 400 locations nationwide. At Moe's, each meal is prepared right before your eyes and is accompanied by free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe's Southwest Grill was named a Top Ten Growth Chain by Restaurant Hospitality in 2007 and is a Gold Award winner of the 2008 Consumer's Choice in Chains Awards. For more information, visit www.moes.com.

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