Bills host Billieve event for Breast Cancer Awareness


The Buffalo Bills, ECMC, KISS 98.5, the American Cancer Society, the Canadian Cancer Society, Hard Rock Cafe Niagara Falls, USA and Old Falls Street, USA have all come together to raise money and awareness for the fight against breast cancer.

As part of breast cancer awareness month, the Buffalo Bills "Billieve" Breast Cancer Awareness Event will take place Friday, October 19th at Hard Rock Cafe Niagara Falls, USA. To highlight the unforgettable evening, breast cancer survivors, their families and supporters will form Hard Rock's 3rd Annual International PINKTOBERTM  living ribbon on the Rainbow Bridge. The Buffalo Bills will flip the switch and light the Falls pink to jump start the evening. Following the living ribbon ceremony, national recording artist Belinda Carlisle will headline a free outdoor concert at 8:30 PM.

Those interested in participating in the International PINKTOBERTM living ribbon can visit for more information.  Registration is $30 and open to people on both sides of the U.S./ Canada border. Proceeds will benefit the American Cancer Society and the Canadian Cancer Society respectively. PINKTOBERTM is Hard Rock's 13th annual breast cancer awareness campaign held at Hard Rock Cafe locations worldwide to raise awareness and funds for breast cancer research through live music events, limited-edition merchandise and special menu offerings.

All participants in the ribbon ceremony will be required to produce a passport or enhanced driver's license.

Breast Cancer Awareness merchandise will be available and a portion of the proceeds will be donated to the American Cancer Society and the Western New York Affiliate of Susan G. Komen for the Cure. In honor of the event, locations in Niagara Falls and Buffalo will be turning "pink" that night to help support the cause.  This will include Old Falls Street, USA, Hard Rock Cafe, Niagara Falls, USA, the Buffalo Niagara Convention Center, Giacomo Hotel and the Seneca Niagara Casino & Hotel.  In addition, the ECMC Lifeline Foundation Mammography Bus, which features two digital mammography machines, will be parked on Old Falls Street, USA for people to visit and receive information on early diagnosis and treatment.

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