Skip to main content

Bills support charitable causes with 'My Cause, My Cleats' campaign

Josh Allen, My Cause My Cleats, December 10, 2020.
  Photo by Bill Wippert
Josh Allen, My Cause My Cleats, December 10, 2020. Photo by Bill Wippert

Josh Allen joined a Zoom call in late November prepared to collaborate on a cleat design. Little did he know, the work had already been done before him.

Thomas Low, 10, had his concept ready to go when he met with Allen and designer Tom O'Brien, an art teacher for Orleans/Niagara BOCES.

Low, a former patient who underwent emergency brain surgery at John R. Oishei Children's Hospital, chose to go with angel wings on the back of the cleats as a nod to the hospital's nurses and stripes on the side to match the colors on the hospitals windows.  

O'Brien brought the concept to life, which you'll see on Allen's feet when he takes the field against the Pittsburgh Steelers this weekend as part of the NFL's "My Cause, My Cleats" campaign.

"My Cause, My Cleats" is in an initiative in which players design cleats to support a charitable cause of their choosing. The cleats are then auctioned off, with proceeds going to that charity.

Check out the Bills' players' designs in the gallery below.

When the Bills take the field against the Steelers in Week 14, Buffalo Bills players and staff members will be wearing cleats and shoes to bring awareness and support to causes and organizations that are important to them, as part of the NFL's "My Cause My Cleats" initiative. Scroll through to view photos of some of the cleats that will be worn during the game.

Bills safety Micah Hyde, who is supporting children through his Imagine Youth Foundation, said the initiative is a popular way for players to creatively promote their causes.

"I love it," Hyde said. "Every year, I think the NFL does an awesome job of promoting it and then on top of that, with our organization, the Buffalo Bills having guys who design cleats, helping us out, it's cool. This is my fourth year doing it. I've tried to switch up the colors, switch up the ideas and, at the end of the day, try to promote the cause."

Dion Dawkins spoke about relishing the chance to support his Dion's Dreamers organization.

"I'm a big community guy, so anything I could do to help just to bring light on families that need help and certain areas of the city, I'm all for it," Dawkins said.

Here's a list of Bills participants:

Josh Allen – John R. Oishei Children's Hospital

Bobby Babich – Ovarian Cancer Project

Brandon Beane – Bills Muttfia

Corey Bojorquez – P.U.N.T. Foundation

Jacques Cesaire – Children's Heritage Foundation

Dion Dawkins – Dion's Dreamers

Ken Dorsey – National Organization for Rare Disorders

Tremaine Edmunds – My Brothers Keeper

Reid Ferguson – American Cancer Society

Cody Ford – Eight Days of Hope

Leslie Frazier – National Urban League

Chad Hall – Pigskin Patriots

Jonotthan Harrison – Stomp Out Bullying

Terry Heffernan – Dr. Kristy KC Foundation

Micah Hyde – Imagine Youth Foundation

Bobby Johnson – National Urban League

Dawson Knox – P.U.N.T. Foundation

Mark Lubick – Ram Strength Lubick Foundation

Sean McDermott – Skin Cancer Foundation

Trent Murphy – Venison Donation Coalition

Harrison Phillips – The Playmakers & Fuel Up to Play 60

Andre Roberts – TAPS

Lee Smith – P.U.N.T. Foundation

Kelly Skipper – National Urban League

Shea Tierney – National Association of the Deaf

Levi Wallace – ALS Association

Eric Washington – Color of Change

Davis Webb – Special Olympics

Justin Zimmer – For Goodness Sake

Related Content