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Caesars Sportsbook to kick off its truck tour at Highmark Stadium for Bills home opener


The Buffalo Bills welcome Caesars Sportsbook to Orchard Park for the launch of the Caesars Sportsbook Truck Tour, an expansive fan engagement campaign featuring a fully branded 18-wheeler traveling across the United States. The cutting-edge truck will make its first stop on Sept. 19 at Highmark Stadium for the Buffalo Bills Monday Night Football home opener against Tennesee, at which time Caesars Sportsbook will also open their new sportsbook-style premium club lounge in the northwest corner tower of the stadium. 

The sportsbook lounge – formerly the Business Class Club – will have capacity for 400 people, subject to age restrictions, and will be retrofit with TV screens, resources for fans to learn about the Caesars Sportsbook app, and other amenities to provide an elevated game day viewing experience. The Caesars Sportsbook Truck features a state-of-the-art production studio, a fully equipped podcast studio, and a tailgate experience fit for a Caesar.

Caesars Sportsbook's elevated tailgate experience at Highmark Stadium will feature:

  • Appearances by Caesars Sportsbook brand ambassadors Kenny Mayne & Trey Wingo, Bills legend Andre Reed, and former star of The Bachelor, Matt James
  • A Wing eating contest by La Nova
  • A performance by rapper Benny the Butcher, and more

"Caesars has always focused on premium experiences for their customers, and the Caesars Sportsbook Truck is another example of a cutting-edge, unique experience for their customers and our Buffalo Bills fans," said Dan Misko, Sr. Vice President of Business Development for the Buffalo Bills. "We are honored that Caesars Sportsbook is kicking off the Truck Tour at our home opener and Buffalo Bills fans can also visit the Caesars Sportsbook Lounge at Highmark Stadium all season long while unlocking unforgettable experiences." 

"Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us," said Eric Hession, President of Caesars Digital. "The Caesars Sportsbook Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can't wait to engage fans on the road, and we'd like to thank our great partners for making this possible."  

The Caesars Sportsbook Truck features an innovative design with more than 1,000 square feet of activation space allowing Caesars to personalize the moments and experiences delivered at each stop. Fans are encouraged to follow the Caesars Sportsbook Truck Tour by visiting, engaging with the tour on social media using #CaesarsSportsTour and following the Caesars Sportsbook social handle @CaesarsSports on Twitter, Instagram, and Facebook.

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