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Fisher-Price® releases Little People Collector™ Buffalo Bills figure set for 2023

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New Season. Same Goal: To Help our Hometown.

Fisher-Price ®, the Buffalo Bills, and Wegmans Food Markets are proud to team up once again with the nation's best football fans to support the Buffalo community with this year's Fisher-Price ® Little People Collector™ Buffalo Bills figure set.

This all-new set includes QB Josh Allen, TE Dawson Knox, LB Von Miller, and a Buffalo Bills super fan.

Starting Friday, August 11, Bills fans can purchase their very own Buffalo Bills Little People Collector set in-store at Wegmans Food Markets. This set is rolling into Wegmans stores throughout the Buffalo, Rochester/Southern Tier, and Syracuse stores for $24.99, while supplies last.

Bills Mafia—the football family known for their numerous charitable efforts—is at the heart of this partnership to benefit John R. Oishei Children's Hospital, a long-time partner to both Fisher-Price ® and the Buffalo Bills. With such big 'Little People' support from the community, Fisher-Price ® has donated nearly $2 million to the children's hospital since the launch of the first Little People Collector Buffalo Bills set in 2021.

Fisher-Price® will donate $10 from each set sold to The Children's Hospital of Buffalo Foundation.*

On Saturday, August 12, Fisher-Price ® will host the official Junior Tailgate outside the stadium on Kids Day—where the Buffalo Bills take on the Indianapolis Colts in a preseason matchup starting at 1 p.m. Make sure to bring the family out for some Fisher-Price ® fun and football!

*Beginning 8/11/2023 through 12/31/2024, Fisher-Price will donate $10 of the purchase price paid by the consumer for this set (before taxes) when purchased in-store at Wegmans (up to $1,000,000) to The Children's Hospital of Buffalo Foundation providing philanthropic support to John R. Oishei Children's Hospital to ensure access to high quality health care for the moms, kids and babies of Western New York. Offer open only to residents of NY and PA. No portion of the purchase price is tax deductible. For more information about The Children's Hospital of Buffalo Foundation, visit Offer may be extended in Fisher-Price's sole and absolute discretion. Fisher-Price reserves the right to suspend or cancel the promotion in its sole discretion for any reason including in the event of force majeure.

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