NEWS ANNOUNCEMENTS

Watch parties, giveaways and more | How Bills fans are celebrating the start of the 2025 NFL playoffs

Jan 08, 2026 at 12:00 PM

Buffalo Bills

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Buffalo Bills at Jacksonville Jaguars | Sunday, Jan. 11 at 1 p.m on CBS

The 2025 NFL Playoffs are here and the Bills are heading to Jacksonville for Wild Card Weekend.

But just because the Bills are on the road doesn't mean the City of Buffalo is any less excited. Here's how Bills fans can celebrate the playoffs and cheer on the Bills.

M&T Bank Billieve Flags (where/how to get them):

M&T Bank has released their playoff flags in M&T Bank branches across Buffalo & Rochester! Available while supplies last!
The "Billieve Together" flags are part of M&T's "Football Brings Us Together" campaign – an initiative launched by M&T to celebrate its communities along with the values and passions that bring Bills fans together. The flags are frequently spotted at tailgates, inside the stadium on game days and throughout the week at local businesses and the homes of Bills fans in Western New York and beyond.
Featuring the Buffalo Bills' iconic standing Buffalo logo, the new flags honor the team's legacy as it concludes its farewell season at Highmark Stadium.

M&T Bank Billieve Together Rally (open to the public):

M&T Bank, the Official Bank of the Buffalo Bills, will lead the "Billieve Together" Playoff Rally across Western New York this Thursday, January 8 to get fans ready for the team's upcoming playoff run. M&T's team of all-star guests and enthusiastic volunteers will make four scheduled stops by bus to bring the community together.
Bills fans are encouraged to come out for the headline event beginning promptly at 3 p.m. at the M&T Bank Southgate Plaza branch in West Seneca to show Bills players and coaches that this city "Billieves" in our team.
M&T will be joined by Buffalo Bills legend Eric Wood as well as the Bills Stampede Drumline, Billy Buffalo, DJ Milk and DJ Yes. The rally will feature M&T and Bills giveaways, including "Billieve Together" flags, co-branded hats and socks, rally towels, photo opportunities with Eric Wood and Billy Buffalo, live music and more.

Buffalo Bills vs Cincinnati Bengals, Regular Season, December 07, 2025 at Highmark Stadium.

NEWS ANNOUNCEMENTS

Watch parties, giveaways and more | How Bills fans are celebrating the start of the 2025 NFL playoffs

Buffalo Bills at Jacksonville Jaguars | Sunday, Jan. 11 at 1 p.m on CBS

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