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Watch parties, giveaways and more | How Bills fans are celebrating the start of the 2025 NFL playoffs

4343136529-Playoff Support By Bills Mafia! 1920x1080 (1)

Buffalo Bills at Jacksonville Jaguars | Sunday, Jan. 11 at 1 p.m on CBS

The 2025 NFL Playoffs are here and the Bills are heading to Jacksonville for Wild Card Weekend.

But just because the Bills are on the road doesn't mean the City of Buffalo is any less excited. Here's how Bills fans can celebrate the playoffs and cheer on the Bills.

M&T Bank Billieve Flags (where/how to get them):

  • M&T Bank has released their playoff flags in M&T Bank branches across Buffalo & Rochester! Available while supplies last!
  • The "Billieve Together" flags are part of M&T's "Football Brings Us Together" campaign – an initiative launched by M&T to celebrate its communities along with the values and passions that bring Bills fans together. The flags are frequently spotted at tailgates, inside the stadium on game days and throughout the week at local businesses and the homes of Bills fans in Western New York and beyond.
  • Featuring the Buffalo Bills' iconic standing Buffalo logo, the new flags honor the team's legacy as it concludes its farewell season at Highmark Stadium.

M&T Bank Billieve Together Rally (open to the public):

  • M&T Bank, the Official Bank of the Buffalo Bills, will lead the "Billieve Together" Playoff Rally across Western New York this Thursday, January 8 to get fans ready for the team's upcoming playoff run. M&T's team of all-star guests and enthusiastic volunteers will make four scheduled stops by bus to bring the community together.
  • Bills fans are encouraged to come out for the headline event beginning promptly at 3 p.m. at the M&T Bank Southgate Plaza branch in West Seneca to show Bills players and coaches that this city "Billieves" in our team.
  • M&T will be joined by Buffalo Bills legend Eric Wood as well as the Bills Stampede Drumline, Billy Buffalo, DJ Milk and DJ Yes. The rally will feature M&T and Bills giveaways, including "Billieve Together" flags, co-branded hats and socks, rally towels, photo opportunities with Eric Wood and Billy Buffalo, live music and more.
Buffalo Bills vs Cincinnati Bengals, Regular Season, December 07, 2025 at Highmark Stadium.

Bud Light Bar Network

Real Sports Watch Party Details

  • Join Canadian fans at Real Sports Bar & Grill to cheer on the team with a visit from Bills Legend Lee Evans. Don't miss a chance to enter the Buffalo Bills Playoff trip contest, wing specials, and more.

OBL at Northtown

  • One Bills Live will be hosted at Northtown Toyota (1135 Millersport Hwy, Amherst, NY 14226) Friday January 9th from 1-3PM!
  • Fans can stop in and meet the hosts Chris Brown and Maddy Club and watch the show live on site
  • Limited amount of the Ticketmaster Time Capsule Rally Towels will be available for fans to take home

Wear Bills Gear on Friday

  • Wherever you are on Friday, wear your Bills gear loud and proud!

If you're going to Jacksonville, check out these Bills Backers events:

  • Friday, Jan. 9:
    • Players Grille Brooklyn: 7-9pm Karaoke Night
    • Players Grille Mandarin: Live Music 4syTe
    • Prudential Club: Live Music Chillula
  • Saturday, Jan. 10:
    • Prudential Club: Live Music The Band Be Easy
    • Party all day at the Players Grille

Find your local Bills Backers Chapter

The Bills played the first game in their current Orchard Park, NY site on August 17, 1973 in what was then called Rich Stadium. 2025 marked the final season at what is now called Highmark Stadium. Take a look back at some iconic images from Highmark Stadium from over 50 years of Buffalo Bills football.

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