The cost of doing business in the NFL continues to increase and staying competitive on the field will be reflected in the cost for Bills tickets in 2022.
"We think it's fair market value," said Bills Vice President of Ticket Sales and Service, Chris Colleary, who mentioned the increases are not across the board. "We compare other teams' prices; we compare our historical prices. We compare the value of that seat as a season ticket, the value as a single game. We evaluate every seat, every row. There are some seats that may go up $3 a game and there are others that might go up $20 a game. The seats that go up $20 a game might be in the first five rows of the 100-level compared to a seat in the 300 level. So, we factor all those things in it."
Among other factors are the home opponents for the upcoming season. Teams like Tennessee and Green Bay, in addition to Pittsburgh, and the Patriots offer a strong home opponent draw and that will be factored into the team's dynamic ticket pricing.
More than half of the general admission tickets (52.2%) will see the smallest increase in pricing ranging from $3 to $8.50 per game.
Roughly 20 percent of the tickets (more than 13,000 seats) are available for $60 or less as the Bills continue to offer one of the lowest season ticket prices in the NFL at $45 per game.
"That's always been important to us," said Colleary. "We want to have price points for everybody. This is a blue-collar community, and we want to be cognizant of that when we're setting our pricing."
Season ticket pricing for 2022 will increase by an average of $11.57 and will vary based on seat location. The average price per season ticket including club and regular seats will be $113 including sales tax. The average general admission seat will be $91.98, which is still below the league average from last year ($107.05). The average club seat price of $275 is also far below the 2021 NFL average of $319.46.
Last year the Bills capped season tickets at around 60,000. The success of the team however, produced a season ticket waiting list that the ticket office is assessing right now.
"Throughout last season, we accumulated about 3,000 season tickets on a waitlist," Colleary said. "So, we're actively selling spots on the wait list. We're evaluating increasing the season ticket capacity a little bit more to make sure that we can accommodate these folks on the waitlist."
Fans can secure a spot on the waitlist with a $125 per seat deposit. The season ticket renewal period for current season ticket members will be from February 15th to March 15th.
"I just want to echo what Brandon Beane said the other day. We're just so appreciative of the support for our season ticket members," said Colleary. "We can't thank them enough on behalf of the entire organization for their passion and loyalty. They set the bar for all of our fans."
As for the vaccination policy, the Bills will continue to work with local and state government going forward regarding any potential changes.
Finally, it appears the Bills will be able to have their fans from north of the border return for games this coming fall.
"We're very excited to welcome our Canadian season ticket members back next season," said Colleary. "Many of them haven't really been able to attend in two years now. So, we're excited to have them back."
The Bills will continue to offer interest-free, extended payment plan options through the club's Easy Renew program.
Scroll to view the top fan photos from the 2021 Bills season.