On October 30, all eyes were on NBC's Sunday Night Football for the matchup between the Buffalo Bills and the Green Bay Packers, which delivered its largest Week 8 audience since 2015 of approximately 21.0 million viewers.
That 2015 SNF Week 8 matchup, which attracted 23.1 million viewers, featured Aaron Rodgers and the Packers against Peyton Manning and the Denver Broncos.
Those 21 million viewers tuned in to NBC TV, Peacock, NBC Digital, and NFL Digital platforms and topped last year's Week 8 SNF viewership between the Dallas Cowboys and the Minnesota Vikings by 24%.
Bills-Packers also topped last season's Week 8 SNF live-streaming viewership by 34%, led by Peacock. Across streaming platforms, the game registered an average minute audience of 1.2 million viewers.
The national TV household rating from this past Sunday night of 10.6/27 was also up 22% from last year's Week 8 matchup (8.7/20).
Bills are off to a 6-1 start to the season - the team's best record since 1993.