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The Buffalo Bills today announced Verizon will be the exclusive wireless telecommunications partner of the new Highmark Stadium, set to open in 2026. The agreement also establishes Verizon as a Founding Partner of New Highmark Stadium.
"Partnering with Verizon as the Official 5G Network and a Founding Partner for the new Highmark Stadium is a major step in enhancing the fan experience at every level," said Pete Guelli, Buffalo Bills, EVP & Chief Operating Officer, Buffalo Bills. "Verizon's technical expertise and leadership in 5G will transform how our fans connect with the game and each other, bringing cutting-edge connectivity to our stadium and its surrounding campus. Together, we're setting a new standard for live sports, creating immersive, seamless experiences that will keep our fans at the forefront of innovation."
As the Official 5G Network for the new Highmark Stadium, Verizon will own the neutral host Distributed Antenna System (DAS) in the new stadium and provide state-of-the-art technology and wireless solutions to keep fans connected. The Bills will also integrate Verizon Business Solutions and services in the new stadium to drive sustainability, power operations and streamline fan experiences. While the new stadium is under construction, Verizon Business is providing temporary WiFi access points to the site to power the design, integration/logistics and installation of the facility.
"Bills fans are some of the most passionate in the league, and we're excited for the opportunity to bring them the power of Verizon 5G at the new Highmark Stadium to elevate their game-day experience like never before," said Chris Flood, Atlantic North Market President, Verizon. "From ultrafast connectivity to enhanced in-stadium features, our partnership with the Bills is all about delivering an immersive experience that keeps fans engaged every play of the game. Together, we're providing the technology that enhances every moment, both on and off the field, to deliver a next-level fan experience."
The new stadium will seat 60,000 with an expandable capacity to hold special events, will include state-of-the-art video and scoreboards, sound system, administrative and event staff offices and lockers, broadcast facilities, team store, locker rooms, food service kitchens and concessions, signage, sports lighting, maintenance, and storage areas, plaza, parking, and site landscaping.
Fans interested in becoming a priority list member, which includes access to visit the Bills Stadium Experience and purchase seats following current Season Ticket Members, can sign up at Billsstadiumexperience.com.
The Buffalo Bills have released new renders of New Highmark Stadium, showcasing details of the lower bowl and concourse areas with 360° visibility of the field. We encourage any Bills fan interested in seats to join the Priority List as this will provide the only opportunity to purchase season tickets in New Highmark Stadium. To join the Priority list, place a seat deposit at BuffaloBills.com/prioritylist.
Bowl View 1— The audio/visual experience will be night and day compared to the current stadium. The seating bowl features two state-of-the-art video boards and a crisp acoustic system that allows targeting of sound to specific areas of the stadium.
Bowl View 2 — New Highmark Stadium architecture is a stacked design. The design creates seating that, in general, is much closer to the field than the current (and many other) stadiums.
Bowl View 3 — The Bills and Populous have spent countless hours ensuring that accessibility and sightlines are among the best in the NFL. The new facility will be fully ADA compliant.
Concourse 1 — New Highmark Stadium will feature radiant heat at points of congregation throughout each concourse.
Concourse 2 — New Highmark Stadium and its surrounding campus (tailgate lots, plazas, etc.) will feature Enhanced 5G Ultra-Wide Band Coverage, including State-of-the-art Small Cell Technology (DRAN).
Concourse 3 — Each concourse has 360° visibility directly into the bowl, keeping fans connected to the game even when they need to leave their seat to visit the frictionless food and beverage marketplaces, enhanced team stores, or use the restroom.
Concourse 4 — Extensive effort has been put into maximizing accessibility and improving fan experience for all Bills fans.
In addition to always-on connectivity, Bills fans and stadium attendees will benefit from premium programming, sweepstakes and onsite activations. Unique access and experiences will be available for Verizon customers throughout the season/year. Furthermore, Verizon is donating an additional $20,000 to the Veterans One-Stop Center – a Buffalo-based nonprofit that improves the quality of life of local veterans, service members and their families – following the company's November 2024 donation of $20,000 to the same organization, for a total donation of $40,000 toward the cause.
The Bills collaborated with global, premium experiences company Legends to secure Verizon as a founding partner for Highmark Stadium. Legends is the Bills consultant on project development, global partnerships, premium sales, ticket sales, retail, and hospitality for New Highmark Stadium.
Verizon brings a mix of public and private network capabilities, a robust technology ecosystem, and 5G partnerships that enable leagues, teams, and stadium operators to create and deliver a first-class fan experience and achieve desired venue operations outcomes. Learn more about how Verizon is elevating the connected venue approach for sports, entertainment and campus partners through Enterprise Intelligence.
