The Buffalo Bills organization saw a record-breaking turnout for the Season Ticket base in 2022, growing to 62,000 members — the most-ever for the organization in a single season.
Total home attendance also saw substantial growth, increasing over 2,500 tickets per game compared to 2021 and averaging 70,428 fans for each Bills game played at Highmark Stadium.
"It is just a sign of the tremendous support in this community," Bills Vice President of Ticket Sales Chris Colleary said.
As the 2023 season ticket renewal process continues, here is important information to know for the upcoming year.
2022 Season Ticket highlights + 2023 overview
With the Bills' continued success on the field, the season ticket base is expected to increase to 64,000 for the upcoming season.
The Bills will have eight home games in 2023, eight road games and one game played in London. As many as five playoff teams from the 2022 season could be playing the Bills at Highmark Stadium next year, which makes for an enticing home schedule for season ticket holders and general public sales alike.
The Bills saw a renewal rate of 96% for season ticket members last season, a figure that Colleary said is "exceptionally strong" for the Buffalo market. The season ticket waitlist currently stands at approximately 6,000 people.
2022 season ticket holders saw significant savings compared to single game prices. The average single game ticket was on average 51% higher than the season ticket per game price and the average secondary market sales price was 94% higher than the season ticket per game price.
2023 Season Ticket renewal process and prices
Current Members have until March 15 to renew their tickets for the 2023 season. Members can choose between four- or nine-month interest free payment plans. Members will also continue to receive Bills Bucks and playoff ticket access.
After the renewal deadline, the Bills will offer current season ticket members an opportunity to relocate into any seats that may have come available from non-renewed seats. After the relocation process, the Bills will start to offer new seats to customers on the waitlist, likely sometime in April, according to Colleary.
Season ticket package prices will increase by an average of 12% in 2023, but those packages still provide plenty of affordable options. 28 of the 32 NFL teams will increase their prices in 2023, here's what the Bills will offer:
● General Admission (GA) Packages range from $550-$1,850, average package is $1,038
● Club Packages range from $2,045- $5,105, average package is $3,050
● Pricing includes NY State Sales Tax
The Bills continue to offer one of the lowest season ticket packages ($550) across the NFL and 56% of the GA packages remain at $1,000 or below. The average GA price per game ($115) projects to be $4 less than the NFL average price for 2023 and the average Club price ($339) projects to be $14 less than the NFL average price.
"While the price has gone up, the value proposition is that season tickets are now more desirable than ever," Bills EVP/Chief Operating Officer Ron Raccuia said.
How the New Bills Stadium affects Season Ticket Members
When it comes to the process for getting Season Tickets for the New Bills Stadium, set to be completed for the 2026 NFL season, Raccuia said the organization is prioritizing current season ticket members.
"It's critically important that in the new stadium our season ticket members are the lifeblood of the organization and our fan base. We want to make sure that they have the right to purchase season tickets before anybody else does," Raccuia said.
Members that renew will maintain their current priority for seats in the new stadium. Next steps on that process will be communicated to season ticket members later this summer.
Additional information on the new stadium process can be found here.
The Bills unveiled the first two renderings for the new stadium scheduled to open in 2026.