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Game Day Experience Information – Week 2


NEW Metal Detection Screening:Bills Fans, a new walk-through metal detection screening process is now in place at the stadium. Please be sure to arrive at the gates on time, 60-90 minutes prior to kick off for fan safety, and to expedite the gate entry process. For additional information on what you are and are not required to remove before proceeding through the metal detectors, see below. !

For more information on gate entry procedures, visit here.

Abbott Road Closing: 3:30 p.m.

Gates Open: 6:55 p.m.

Player Warm-Ups:7:30 p.m.

Stampede Performance: 8:05 p.m.

Leader of the Charge: London Fletcher

National Anthem Singer: Darius Rucker

Kickoff: 8:25 p.m.

My One Buffalo


Streamline your fan experience with easy access to your tickets, special game day features, custom offers, and access to NFL RedZone at New Era Field through My One Buffalo; now available in the Bills Mobile App.

To learn more, click here

Bills Experience


With Bills Experience, fans gain access to exclusive experiences, from field passes, stadium tours, wedding/engagement photos and exclusive autographed merchandise. Season Ticket Members receive 20% off ANY experience purchased (restrictions apply). Available only on Bills Mobile.


The Bills Store Parking Lot

Bills fans, stop by The Bills Store parking lot, located near New Era Gate 4 and Tim Hortons Gate 5 for an opportunity to see what our partners below have to offer! Each will be available for fans from 4:30 p.m. until kickoff at 8:25 p.m.

New York Lottery- Fans who purchase $10 worth of lottery tickets will have the chance to take part in a prize wheel.

Yancey's Fancy-Sampling of various cheese flavors.

Zippo Manufacturing Co. –Check out this area for grilled food samples. Zippo Manufacturing Co., will also be giving away clear drawstring bags, bottle openers, koozies, sunglasses, pins and phone cases.

Pepsi-Pepsi will be sampling Stubborn Soda for fans.

New Era Cap-Bills fans, you won't want to miss this!* *From 3:30 p.m. until 7:30 p.m. New Era Cap will be spray painting fans with red Color Rush body paint. Located inside The Bills Store parking lot, as well as outside of the old Bills Team Store near the ADPRO Sports Training Center. The more body parts painted, the better!


New York National Guard-Representatives from the New York National Guard will be on-hand at a vehicle display in The Bills Store parking lot. It will also feature information on the NYNG and an inflatable football toss game.

ADPRO Sports Training Center-Two recruiters from the New York National Guard will man a display area in the ADPRO Sports Training Center, handing out materials and answering questions for anyone who may be considering joining our armed forces.

The Bills Store

Open-10 a.m.* *

Close-Approximately one hour after the conclusion of the game

Parking-Parking will be available on game day in Lot 6 and will be accessible off of Abbott Road.

Check out The Bills Team Store for two unique caps.  The Cancer Care of Western New York New Era cap will be sold for $20 with all proceeds benefitting prostate cancer research.  Additionally, check out the Bills New Era limited edition cap created by New Era President & CEO Chris Koch.

Club Buffalo Bills

Kickoff game day in Club Buffalo Bills! This youth and family-oriented indoor tailgate is held in the ADPRO Sports Training Center and will be open from 5:00 p.m. – 8:25 p.m. Club Buffalo Bills offers a variety of live entertainment, interactive games, photo opportunities and prizes, which the whole family can enjoy.

For more information, visit here

Gate Giveaway

Bruce Smith Rally Towel-In honor of Buffalo Bills Hall of Fame defensive end Bruce Smith, fans will receive a Bruce Smith rally towel upon gate entry, while supplies last.

Toyota Gate 2 & Pepsi Gate 3

DPM Slow-motion Video-Located inside Toyota Gate 2 and Pepsi Gate 3, DPM will be conducting a slow-motion video of touchdown celebrations.

Stella Airstream-Check out the Stella Airstream located outside of the Toyota Van Miller Club, facing Toyota Gate 2. Stella will be available for purchase out of the vehicle. 

Pepsi Gate 3 & New Era Gate 4

716 Food Truck-The 716 Food Truck will be available throughout the game. Featuring dishes from the popular HARBORCENTER restaurant, this Buffalo favorite is sure to impress.

New Era Gate 4 & Tim Hortons Gate 5


Labatt BlueZone: Labatt Blue West End Plaza

Looking for live music? We've got you covered! Check out "The Billievers" on the Labatt Blue Stage from 6:55 p.m. until 8:20 p.m.

Dinosaur BBQ: Try the official BBQ of the Buffalo Bills!  The smokehouse will be fired up and ready to serve their award winning BBQ.

M&T Bank Gate 6

M&T Treats Fans to co-branded merchandise

M&T Bank is treating customers to exclusive team memorabilia at the Buffalo Bills' game on Thursday, September 15th.

Fans who visit the M&T display booth outside Gate 6 can receive their choice of various Bills/M&T Bank branded goodies. Fans can also speak to an M&T Bank representative about opening a personal checking account on-site to receive a beach towel or scarf.

Women and Children's Hospital Gate 7   

DJ Yes-Performing from 6:55 p.m. - 8:25 p.m., DJ Yes is sure to entertain.

Bud Light Bites-Visit this food truck from 6:55 p.m. until the end of halftime.

Caricature Artist Dennis Reilly-Stop by and see Dennis Reilly to get your personalized caricature! This fun-filled station will be available when gates open at 6:55 p.m. until the end of halftime.

Outside of the Gates

Entercom- WGR will be holding a live broadcast outside of Tim Hortons Gate 5 from 3:00 p.m. until 8:00 p.m.

New Era Cap-New Era Cap* *will have their Cap Cab on-site outside of New Era Gate 4. They will be doing heat seals for anyone that purchases a New Era cap. When the gates open, they will continue to heat seal inside M&T Bank Gate 6 next to The Bills Store wagon.

Food Trucks

Food trucks will be available along Food Truck Row in Lot 4 across from the Team Store. Options include, Lloyds, The Cheesecake Guy, R&R BBQ, Gourm-Asian, The Cheesy Chick.

CSD Sports-All Clubs (Jim Kelly West, Jim Kelly East, Van Miller, Paul Maguire)

CSD Sports will have one auction in each of the four Clubs for all Buffalo Bills home games. Fans who have tickets/passes to the clubs will have a chance to bid on authentic custom framed autographed Buffalo Bills jerseys. The auctions will be available for fans from 5:00 p.m. until the end of the third quarter. 

Second Quarter

Bud Light 360 Fan Photo- In celebration of the Buffalo Bills home opener at New Era Field, Blakeaway will be capturing a 360 degree Fan Gigapixel photo, presented by Bud Light. The photo will be captured early in the second quarter.

Fans can purchase a unique panorama photo in The Bills Store.

Halftime Ceremony

Fans will enjoy an unforgettable halftime ceremony, as Bills Hall of Fame defensive end Bruce Smith's No. 78 is retired. ESPN's very own Chris Berman will be introducing Smith at the special event.

Third Quarter

At each home game during the 2016 season, the Buffalo Bills will honor a military member during the games' third quarter break presented by BENRUS. The military member will be featured on-field in the tunnel endzone between the third and fourth quarters of the game. At the Bills vs. Jets game, Corporal Mark O'Brien will be honored.

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