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Billevard and Fan Zone Return to New Era Field in 2018


This season at New Era Field, two popular fan destinations return! The Billevard and Fan Zone will be available to fans at the 2018 home opener, on Sunday, Sept. 16, with the Billevard opening at 9:00 a.m. and the Fan Zone opening at 9:30 a.m. At each Bills home game in 2018, the Billevard and the Fan Zone will both be available to fans prior to kickoff and will stay open until kickoff*.

The Billevard, located on Abbott Road outside of The Bills Store parking lot near Tim Hortons Gate 5 and Pepsi Gate 3, will feature rotating activities throughout the season that will be sure to give Bills fans of all ages something to experience before each home game. Each week, the Billevard will feature games, interactive booths, food trucks, music, and exciting offerings by many of the Bills partners.

At the home opener against Los Angeles, activations on the Billevard will include a collectible sticker book giveaway courtesy of Panini America, a raffle of signed Bills memorabilia from BlueRock Energy, free samples from Yancey's Fancy, a tent where M&T will distribute a variety of M&T Bank branded items, while offering fans the opportunity to sign up for an M&T Bank Bills Visa Check Card, an all-new beer garden featuring tailgate games and Labatt products located in a giant helmet, a mechanical bull ride provided by New Era, a tent and trailer from Pepsi that will allow fans to sample Pepsi product and participate in tailgate-themed games, and more! Additionally, fans can enjoy music provided by DJ Milk, DPM photo and virtual reality stations that will show fans what it's like in the locker room and tunnel on game day, Bills-themed haircuts, a caricature artist offering free drawings, an airbrush tattoo booth, and a special performance by the STAMPEDE. Be sure to check the game day page here leading up to a home game for a complete schedule of events as well as a full list of things fans can find on the Billevard.

Helmet Ride

The Fan Zone, located in the ADPRO Sports Training Center on the south side of New Era Field near Lot 2, will feature more hands-on activities for fans to enjoy. Bills fans can test their skills on the football field by participating in a quarterback challenge, field goal kick, and more!

The Fan Zone will also allow fans to challenge their friends by going through a mock NFL combine, which includes the 40-yard dash, vertical jump, and broad jump! For fans who would rather leave the football to the players, the Fan Zone will also offer trivia, mini golf, a souvenir photo station, a virtual bobblehead, and a virtual reality booth. Before heading to the Fan Zone, all fans are encouraged to fill out waivers online to save time on game day.

The adult waiver can be found here, while the waiver for minors can be found here.

Important Times

8:00 a.m. Abbott Road closes

9:00 a.m. Parking lots and Billevard open

9:30 a.m. Fan Zone opens

11:30 a.m. Stadium gates open

11:45 a.m. Player warm-ups

12:50 p.m. STAMPEDE performance

12:55 p.m. Team introductions

1:00 p.m. Kickoff

*The Fan Zone will not be open prior to the Monday Night Football game against New England on Oct. 29.

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