Highmark Trail
The Vision
More Than a Path – A Purpose
The purpose of the Highmark Trail was to build something meaningful around the stadium to serve both game day fans and the year-round community; inspire health, foster connection and celebrate Bills pride. This 1.7 mile trail will help Highmark enhance the health of its community by creating an unexpected, joyful, and engaging destination at the new stadium. The trail will serve as a welcoming destination for all, ensuring accessibility and excitement for fans of all ages and abilities.
Activations
Musical Rush – These are more than yard lines. They're an interactive installation that lets you and our friends make music. Hop, step, skip or roll on the lines to make a sound. The more people that join, the more complex your musical composition will be.
A Call to Buffalo – It's hello, it's goodbye, it's a declaration of pride. Here in Buffalo, nothing speaks louder than this iconic phrase: Go Bills.
Let's Get Loud – Nothing's louder than Highmark Stadium on game day. Warm up your voice and show us how you SHOUT for the Bills. Don't forget to yell from your diaphragm by using those abdominal muscles.
Blue & Red Forever – Bills pride runs deep in Buffalo, and Highmark is proud to be part of it. Together, we're working toward a healthier city and community with partnerships like this trail.
Broad Jump – How far can you go? The NFL combine average is 121 inches. To see how you stack up, stand on the start line, bend your knees, swing your arms back and lift off. Check the measurement to see how you landed.
40 Yd Dash – Lace up your sneakers; it's time to run. The average 40-yard dash time in the NFL is 4.5-4.6 seconds. Think you can beat it? Stand on the starting line, have a friend start and stop the timer, and show us your sprint.
Power Lift Like a Pro – NFL players can frequently squat over 700 pounds. That's kind of superhuman. So instead, get your picture with this setup and tell your friends you squatted, pressed, or deadlifted everything on this bar.
Highmark Stadium Blitz – Be the first player to reach the endzone. Call heads or tails, flip the coin in the middle of the board. Winner goes first. Spin the wheel. Move your piece forward that many spaces. Race to the finish! Take turns spinning and moving.
The Warm-Up Zone – Before you get started training like a Bills player, it's important to warm up like one too. Try these warm-up stations to get your muscles warm and heart pumping.
Highmark Trail
Download the Bills Mobile App and check out the NEW Highmark Trail section!