Skip to main content


Bills OTA Notebook | OC Joe Brady's scheme is adjusting to new parts without changing its engine

Dalton Kincaid (86). Buffalo Bills Organized Team Activity, May 28, 2024 at One Bills Drive.
Dalton Kincaid (86). Buffalo Bills Organized Team Activity, May 28, 2024 at One Bills Drive.

Between installing new plays and concepts to adding a handful of fresh faces to the receiving room, there's been no shortage of challenges for offensive coordinator Joe Brady to shoulder in his first few months in a full-time role.

Brady was officially promoted to the Bills' full-time OC position in late January after holding the interim tag from Week 11 on last season.

"Being the offensive coordinator for the Buffalo Bills, there's a lot of expectations. And I don't believe anybody rises to low ones. And so I'm appreciative of the opportunity. And I want nothing more than to deliver for this city, for this organization," Brady said Tuesday ahead of the team's OTA practice.

Here's what we learned from Brady on how the Bills offense is taking shape + additional takeaways from Week 2 of OTAs.

Brady's philosophy: 'Everybody eats'

As Buffalo enters its second week of OTA practices, the emphasis for the offense is about teaching and learning with intentionality. While practices are conducted without pads and tackling, it's still an essential time for players to understand the terminology of the offense and get a feel for how the play progresses when the ball is snapped.

"You gotta be really intentional about it, because at the end of the day, like there's only one guy in the receiver room (Khalil Shakir) that's even caught a ball from Josh in a game," Brady said. "And so every rep in practice, the individual, there's such an intention behind what we're doing and why we're doing it."

Brady shared that the way he's approaching Buffalo's offensive makeover is not by striping it for parts and starting over, but rather using what's worked well in the past, adding in new elements and learning the strengths of each player.

"There'll be some elements of things that I believe in, but it's more of like, tell me who we have on our football team and the guys and what they can do well and we're going to do that," Brady said.

At the heart of things though, Brady is still tailoring the offense around one specific person.

"At the end of the day, this is Josh Allen's offense," offensive coordinator Joe Brady said.

According to Brady, this means making sure the play calls reflect the strengths of Allen and also incorporate the strengths of the receivers, tight ends, running backs and offensive line on any given play.

"Your offense is Josh Allen's offense, but it's also about what your players do well, and so this is the time right now that we're experimenting with some things like 'hey, can this guy do this? Can this guy not do this?' And we'll continue to evolve and come September we're hoping that we'll have a good feel," Brady elaborated.

Two players that figure to play a key role in Brady's offensive revamp, TE Dalton Kincaid and WR Khalil Shakir, both shared what their impressions have been so far.

"The offense is just going to go through so many people this year," Kincaid explained after practice, "that it's gonna help everybody out."

Added Shakir, "(Brady) tells us all the time 'everybody eats'."

Elam 'learned to appreciate' adversity

The first two seasons for 2022 first-round draft pick Kaiir Elam haven't gone the way the Florida product expected, but that hasn't deterred him from continuing to push himself and stay the course entering his third season.

"Just trust and believe in myself," Elam said Tuesday. "I have a great support system. And just playing free."

With CB Rasul Douglas not at OTAs this week, Elam has been able to earn extra reps and fine tune his technique.

"I feel like I can really take away the ball at a high level, and I just want to continue to ... critique my feet and just keep working with Taron on playing like a smaller DB and really just take advantage of every opportunity. I feel like that's a basic answer, but that's the reality of it."

Elam had an up and down rookie season in which he battled for playing time, eventually earning six starts. Last season, Elam dealt with a foot injury along with healthy scratches from the game day roster.

He admitted that those circumstances were mentally challenging for him and the way he's been able to grow from them is switching his mindset to a more positive position.

"I learned to appreciate it because without that, I feel like I wouldn't have grown into the man I am right now. Just going out there and playing free just because of all the mental games and everything I've been through," he said.

Scroll to see the best photos from the Buffalo Bills Organized Team Activity in Orchard Park, NY.

Related Content