Family Friendly Information

Family Friendly Information

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Changing Stations

Baby changing tables are in most Men's and Women's restrooms throughout the stadium.

Entry Process & Ticketing Information for Children

Gates:

  • New Era Field has six (6) main entry gates that open 1.5 hours prior to kickoff
  • Highly recommend getting to the gate before 12:30 to avoid long lines
  • Gates 2, 5 & 6 are the busiest
  • Gates 4 & 7 are the least busy

Re-Entry:

  • Re-entry to the stadium is prohibited. Guests who leave New Era Field may not re-enter using the same event ticket. In the event of an emergency, please visit a Guest Service Booth.
  • Re-entry to an enclosed club or suite area is permitted for appropriately ticketed guests. Club seat ticket holders who leave their respective area and plan to return must receive a wristband prior to exiting the club. Guests without a valid ticket will not be readmitted.

Security Screening:

  • Each guest will walk through a Magnetometer, which is a device that measures magnetism—the direction, strength, or relative change of a magnetic field at a location.
  • NFL Bag Policy – clear bags (12"x6"x12" or 1-gallon freezer bag) and clutch no larger than 4.5"x6.5" are permitted. Anything larger will not be allowed into the stadium.

Ticketing Information

  • Ensure you have your tickets up and ready before arriving at the gate
  • Transfer tickets to those in your party prior to arriving at the gate, if applicable
  • All children two years of age and older must have a ticket
  • Children under the age of two do not need a ticket and are expected to sit on an adult's lap during the game

Family Sections

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Buffalo Bills No Alcohol Corner:

  • Sections 224 through 227
  • There is a ZERO tolerance policy regarding profanity and alcohol consumption these sections
  • Violations of this policy will result in an immediate ejection

M&T Family Zone:

  • Located in section 105
  • It is a family friendly experience with added security, specific giveaways and family friendly programming
  • Ticket holders will receive a pre-game welcome kit as well as a gift during the game
  • This section is not a ZERO Tolerance section for profanity and alcohol

Family Restrooms

  • One on each side of the Miller Lite Brew Pub
  • Across from sections 120 and 123
  • The First Aid rooms can also be used for any accessibility or family needs

Family Specific Permitted and Prohibited Items

Permitted:

  • Bottles, Juice Boxes – when accompanied by a child and/or infant and items necessary for medical purposes
  • Breast Pumps – please call the BB-TICKS and/or email guestservices@bills.nfl.net to notify us of specifics
  • Blankets and/or additional clothing – will be search by security
  • Food – unopened, single serve containers carried in an approved size clear plastic bag
  • iPads and tablet devices
  • Medications (i.e. epi pens, insulin, etc.) – please call BB-TICKS and/or email guestservices@bills.nfl.net to notify us of specifics

Prohibited:

  • Diaper Bags – for infant's needs, please call BB-TICKS and/or email guestservices@bills.nfl.net to notify
  • Strollers – There is no storage room available and they pose a hazard when left in aisles, concourses, or seating areas
  • Umbrellas

For more information on permitted and prohibited items, please visit https://www.buffalobills.com/stadium/gate-entry-and-permitted-items.

First Aid

  • Northside – located under the west end ramp to the 300 Level, entrance on the exterior of the Pepsi West Club
  • Southside – located under the east end ramp to the 300 Level, entrance on the exterior of the Dunn Tire Club

Food Allergies

  • Gluten Free food and beverage options are available at the concession stand in section 107
  • If a guest has specific dietary need and needs to being in special food items, they should contact guestservices@bills.nfl.net before coming to a game
  • We do not have any "peanut free" zones

Guest Services Programs

Bills Buddy:

Parents or guardians bringing their children or individuals to New Era Field can register for this program. Parties are encouraged to register at any Guest Service Booth, with a Guest Service Ambassador at entry gates, or on the Billevard. If parties become separated, identifying wristbands and information will help in the reuniting of separated parties.

My 1st Game Certificates:

Guests attending a game for their first time at New Era Field can stop by any Guest Service Booth and receive certificate from the Buffalo Bills commemorating their first game.

Safe Ride Home:

As part of Bud Light's Good Sport Program, guests who are 21 years of age or older and either pledge to not drink alcoholic beverages at a Bills game or to drink responsibly and take alternative transportation home should visit a Guest Service Booth to register. Participants will receive ONE drink coupon for a free Pepsi product or O'Douls.

Sensory Inclusion:

Guests with sensory issues may check-out a Sensory Inclusion Kit from any Guest Service Booth. Kits typically include noise-cancelling headphones, fidget toys, emotion/temperature card and a KultureCity VIP Identification Card.

Stickers:

Guests who are celebrating an event, serve or served in the military, are proud of someone who has served or just want a Buffalo Bills' sticker can pick on up at any Guest Service Booth.

For more information, please visit any of our Guest Services locations on game day.

Lactation Rooms

The Oishei Children’s Hospital-branded lactation rooms give moms the choice of a clean, quiet and private space to nurse and pump breastmilk.

The Oishei Children's Hospital-branded lactation rooms give moms the choice of a clean, quiet and private space to nurse and pump breastmilk.

Locations:

  • Dunn Tire Club, southside
  • Pepsi West Club, northside

Directions:

  • Southside – enter the Dunn Tire Club nearest to Gate 2, room is located to the right adjacent to the Women's Restroom; ask a Ticket Taker to assist with the door
  • Northside – enter the Pepsi West Club nearest to Gate 7, room is located to the right, adjacent to the Women's Restroom; ask a Ticket Taker to assist with the door

Room Details:

  • Each room is equipped with comfortable furniture, a changing station, dimmable lighting, and resources
  • More information can be found in the Mamava app

Sensory Inclusion

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Bills fans with sensory processing disorders, like autism and post-traumatic stress disorder, will be able to enjoy Bills games even more, as New Era Field is a certified Sensory Inclusive space. The sensory inclusion bags, which provide help if someone were to have a sensory episode, contain a variety of items such as visual cue cards, a lanyard and fidget toys including a stress ball, a mesh tube with a marble in it and a tangle toy. They can be found at each Guest Service booth at New Era Field and can be rented by guests during a game free of charge by presenting their license. Additionally, there will be five weighted pads, located throughout New Era Field, available with the sensory inclusion bags upon request. New Era Field will also have signage located near each Guest Service booth, as well as stickers on the ticket windows, so fans can easily identify the stations as Sensory Inclusive.

Pyro/Fireworks:

  • Fireworks are set off with 1-hour to kick-off from the West End Suites roof
  • Pyro and smoke take place on the field during player introductions
  • Pyro shoots out of flags in all four-corners of the field after a Buffalo Bills touchdown and/or field goal

FREE Sunscreen Dispensers

  • Northside – Attached to the wall outside Guest Service Booth 112
  • Southside – Attached to the wall outside Guest Services Booth 133

Water Fountains

Water fountains are not available anywhere inside New Era Field. Guests who need water should visit any concession stand or Guest Service Booth.

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