Inside the two-year long design process as Buffalo Bills unveil 'Cold Front' uniforms for Nike's Rivalries series
There's nothing quite like playing your rival under the lights. The Buffalo Bills will be wearing their new 'Cold Front' uniforms for Week 5 on Sunday Night Football against AFC East foe New England Patriots.
The 'Cold Front' uniform is more than a look — it's the city's DNA stitched into fabric. When you think Buffalo Bills Football, you think ice in the air, grit in the soul, and a city that thrives in the cold. It's not just iconic. It's Buffalo.
While Nike's Rivalries program was only announced publicly during the NFL Draft in April, the inception of the initiative took place right before the 2023 season. The Bills' in-house creative design staff spent the last two years collaborating with Nike on the 'Cold Front' uniforms.
As concepts of different themes for the uniforms were brainstormed throughout the 2023 season, one idea rose above the rest.
"The clear choice was to celebrate our region's climate, especially when it comes to later in the season," said Bills Director of Design Aaron LaPorta.
So, the process of making a winter-themed jersey began late in 2023. To accurately reflect this image of a frozen state on an already white uniform, the Bills design team and Nike made a bold decision early on: Remove the red.
Visually, red means warmth and in order to create a true icy and snowy feel, it needed to be stripped away.
