For the second consecutive year, Bills Owner & CEO Terry Pegula has taken an active role in supporting the NFL's "My Cause My Cleats" program. The initiative is one that's been embraced by the Bills organization and has even extended outside of the locker room. Given the opportunity to get involved, Pegula joined 150 coaches and front office staff who designed their own pair of sneakers to be worn, in conjunction with the players' cleats, this game day. On his sneakers, Pegula will proudly support "A Lending Paw," an organization that connects men, women and children with rescued and trained service animals. Given the foundation's mission, it was also fitting that Pegula's shoes celebrate the bond he has with his own furry, loveable companion, Sidney.
"The NFL's My Cause My Cleats initiative showcases the wide variety of charitable foundations that the league actively works to support. Our players are extremely enthusiastic about selecting causes that are important to them, and do a great job of using their creativity to raise awareness," said Pegula. "Everyone who knows me, knows that dogs are a big part of my family and my life. That's why I used this opportunity to support a charitable cause close to my daughter that works with like-minded organizations to connect people in need with service animals."
Represented on his beautifully designed blue sneakers, is the foundation's logo, along with Sidney's name, adorable face and a set of paw prints. Sharing her father's love and compassion for animals, Jessie Pegula is currently a volunteer at A Lending Paw, an organization that she helped start.
"Our dogs have meant so much to our family, bringing us even closer together," said Jessie Pegula. "We believe that dogs are extremely special. I see how much joy our dogs bring to my father and my family every day, and I hope that we can bring that same joy to as many people as possible."
For more information and to discover how you can get involved with A Lending Paw, please visit the foundation's website, www.ALendingPaw.com.
In Week 14, many Bills players will take part in the NFL's "My Cause My Cleats" initiative. Each player customized a pair of cleats in honor of a cause they are passionate about, to wear during the game. Click through to see each unique design and discover the stories behind their cleats.

QB Josh Allen, No. 17: Leukemia & Lymphoma Society's Central California Chapter

QB Josh Allen, No. 17: Leukemia & Lymphoma Society's Central California Chapter

G Ike Boettger, No. 65: University of Iowa Stead Family Children's Hospital

G Ike Boettger, No. 65: University of Iowa Stead Family Children's Hospital

FB Patrick DiMarco, No. 42: American Cancer Society

FB Patrick DiMarco, No. 42: American Cancer Society

LS Reid Ferguson, No. 69: JDRF/Diabetes

LS Reid Ferguson, No. 69: JDRF/Diabetes

C/G Ryan Groy, No. 72: Operation No Person Left Behind Outdoors

C/G Ryan Groy, No. 72: Operation No Person Left Behind Outdoors

K Stephen Hauschka, No. 4: Wings Flights of Hope

K Stephen Hauschka, No. 4: Wings Flights of Hope

DE Jerry Hughes, No. 55: Veterans One-stop Center of WNY, Inc.

DE Jerry Hughes, No. 55: Veterans One-stop Center of WNY, Inc.

S Micah Hyde, No. 23: IMagINe for Youth Foundation

S Micah Hyde, No. 23: IMagINe for Youth Foundation

WR Zay Jones, No. 11: Alzheimer's Association, Western New York Chapter

WR Zay Jones, No. 11: Alzheimer's Association, Western New York Chapter

WR Zay Jones, No. 11: Alzheimer's Association, Western New York Chapter

LB Deon Lacey, No. 44: Black Belt Community Foundation (Alabama)

LB Deon Lacey, No. 44: Black Belt Community Foundation (Alabama)

LB Deon Lacey, No. 44: Black Belt Community Foundation (Alabama)

CB Ryan Lewis, No. 38: Orange Arrow

CB Ryan Lewis, No. 38: Orange Arrow

T Jordan Mills, No. 79: The Jordan Mills Foundation

T Jordan Mills, No. 79: The Jordan Mills Foundation

DE Trent Murphy, No. 93: Venison Donation Coalition

DE Trent Murphy, No. 93: Venison Donation Coalition

DT Harrison Phillips, No. 99: The Playmakers Organization

DT Harrison Phillips, No. 99: The Playmakers Organization

T/G Jeremiah Sirles, No. 74: Tyson's Treasure Chest Foundation

T/G Jeremiah Sirles, No. 74: Tyson's Treasure Chest Foundation

T/G Jeremiah Sirles, No. 74: Tyson's Treasure Chest Foundation

Bills Owner & CEO Terry Pegula: A Lending Paw

Bills Owner & CEO Terry Pegula: A Lending Paw

Bills Owner & CEO Terry Pegula: A Lending Paw

Bills Owner & CEO Terry Pegula: A Lending Paw

LB Lorenzo Alexander, No. 57: ACES Foundation

LB Lorenzo Alexander, No. 57: ACES Foundation

LB Lorenzo Alexander, No. 57: ACES Foundation

DE Eddie Yarbrough, No. 54: Special Olympics Colorado

DE Eddie Yarbrough, No. 54: Special Olympics Colorado

DE Shaq Lawson, No. 90: Cystic Fibrosis Foundation

DE Shaq Lawson, No. 90: Cystic Fibrosis Foundation

T Dion Dawkins, No. 73: Oishei Children's Hospital

T Dion Dawkins, No. 73: Oishei Children's Hospital

T Dion Dawkins, No. 73: Oishei Children's Hospital

DT Kyle Williams, No. 95: The Barham Foundation

DT Kyle Williams, No. 95: The Barham Foundation

Bills Head Coach Sean McDermott: Food Allergy Awareness

Bills Head Coach Sean McDermott: Food Allergy Awareness

Bills Head Coach Sean McDermott: Food Allergy Awareness